Credit Life and Credit Disability

Creditor Resources, Inc. (CRI) has served credit unions throughout North America since 1969 with solution-based insurance programs, innovative automated systems, and professional training and support. As a leader in marketing credit insurance for credit unions, CRI's mission is straightforward: to market the products and deliver the services credit unions need to serve members better, reduce costs, and compete more effectively.

CRI has helped more than 750 credit unions--with millions of members--operate more efficiently and profitably. With support centers in the United States and Canada , CRI has an on-going commitment to practical results-oriented technology and products and services tailor-made for credit unions.

This is designed to help pay off or reduce a borrower's loan balance in the event of the borrower's covered death. It is available with most consumer loans and is a voluntary purchase. Since it is tied to the length of the loan term, it can be a good deal for most purchasers.

This is designed to help pay the total or partial monthly payments of a loan in the event the borrower becomes ill or falls victim to a covered accident or injury and is unable to work. The benefit is calculated per day of total disability. It is available with most consumer loans and is a voluntary purchase. Since it is usually for a limited term - the projected length of a loan, it can be a good deal for most consumers.

Credit insurance is underwritten by Life Investors Insurance Company of America (home office- Cedar Rapids , IA. ) and is available to credit union members in California only. Exclusions, limitations and terms of availability apply to this coverage. For cost and complete details, contact your loan officer.

This is designed to help pay off or reduce the mortgage balance in the event of the borrower's covered death. It is available with most mortgage loans, although it is not mandatory to purchase. The primary reason most borrowers purchase this insurance is to protect what is usually their largest asset - their home.

This is designed to help pay the total or partial monthly mortgage payments in the event the borrower becomes ill or falls victim to a covered accident or injury and is unable to work. The benefit is calculated per day of total disability. It is available with most mortgage loans, although it is not mandatory to purchase. The primary reason most borrowers purchase this insurance is to keep their home, protect their credit rating and not place additional strain on the household budget in the event of disability.

Mortgage insurance is decreasing term life and disability insurance and is underwritten by Monumental Life Insurance Company (Home Office- Baltimore, MD.). Benefits are paid to the beneficiary you select. You remain liable to pay the mortgage loan. Available to credit union members in California only.

Our insurance carriers’ claims teams meet the industry's most rigorous performance standards. Claim forms are mailed to members within 24 hours of receiving notice of a claim, and inquiries are always handled with care and respect. Along with quick claims turnaround, CRI’s Admin eSuite system provides clients with another major advantage. Credit unions have the option of maintaining information on each insured in the carrier's on-line database - saving a credit union time. A toll-free customer service line ensures the credit union will never be out of touch.

Educational RESOURCES System

CRI’s Educational RESOURCES System (ERS) offers more than a variety of training options — it integrates five major components that are crucial to the long-term success of your credit union ’s insurance programs.

1. Assessments & Goal Setting

We will analyze your credit union's unique structure, membership segment, objectives and insurance performance to establish realistic goals. We then tailor a success plan that meets your credit union's individual needs.

2. Monitoring & Rewards

Working with your credit union, CRI will design incentive contests that support your credit insurance objectives and provide announcement materials to help kick-off the contest.

3. Credit Union Reinforcement Tools

CRI's colorful accolades and memos provide you with a wide variety of reinforcements to recognize and help motivate staff with minimum effort on your part.

4. Training

On-site Training- This training is conducted by one of our trainers at the Credit Union. CRI has developed a series of training "modules" to help a credit union's lending staff better promote credit insurance products. Each training session falls under one of four critical topics: Product Knowledge, Cross-Servicing Skills, Communication Skills and Management and Motivation Skills.

On-line Training- This self-directed, animated, interactive training module tests participants on their product knowledge. It can be accessed by the credit union staff at anytime through CRI's website*, making it very convenient. * You must be a CRI client credit union and obtain a password from CRI's client services department or your local agent.

WebEx® Training- This training uses a specialized web service (WebEx®) to offer free, customized training. Participants are linked to a CRI trainer via phone and internet. Since your credit union staff can interact and ask questions, it’s the next best thing to on-site training.

5. Sales Aids

CRI's attractive brochures help your members understand the value and need for credit insurance protection. Your lending staff will find this tool helpful in presenting credit insurance.

CRI's marketing department provides client credit unions with a wealth of value-added support services - most at little to no charge. CRI's marketing materials include:

If a client credit union is looking for fresh marketing ideas, using a step-by-step goal-oriented approach, CRI can help. This CRI "first" lets credit unions "expand" their marketing departments by providing turnkey kits on each insurance product. Using a goal chart, credit unions plot their objectives and match them to specific marketing components that are ready-to-go.

Educating members about the value of credit and mortgage insurance is easier with attractive, eye-catching display materials. Brochures, posters, counter cards and more are an ideal way to carry the message and they are available at no charge to CRI clients..

Credit unions are always kept informed and up-to-date through CRI's U.S. and Canadian newsletters, published once a quarter.

CRI provides client credit unions with articles and camera-ready ad slicks explaining the value of credit and mortgage insurance. Credit union newsletter editors suddenly find their job much easier by having these materials on-hand and available. The ad slicks are available in multiple sizes.

Working with Account Development, CRI marketing offers client credit unions tailored incentive programs designed to motivate and recognize credit union staff. CRI incentive programs complement a credit union's specific goals, and are formulated to provide measurable results.

From interactive training programs to motivational tools to insurance performance tracking, CRI’s performance improvement system helps your credit union achieve greater member insurance participation and increase all member services. The Educational Resources System designs a success plan that is easy to implement and gets results. CRI tailors our system to meet your needs.